Apr 21, 2022
In Customer review
Commented Stefano Branduardi, Marketing Phone Number List Director of MailUp. «The practice of launching massive, indistinct campaigns, with unique content for all recipients, is now at an end. The reverse approach, relevant and one to one, passes Phone Number List through user profiling, the activity capable of converting data into messages calibrated on the individual recipient. With this new ebook we want to accompany brands in a territory that is less Phone Number List difficult than you think, because technology is responsible for most of the operations. What marketers must develop is familiarity Phone Number List with techniques and tools that act in a double direction: the preliminary one of data collection and the consequent one of the creation of campaigns ". Stefano Branduardi MailUp Marketing Director The ebook, which can be downloaded free of charge , begins by dealing with the data collection Phone Number List operations , useful for building the profiling of each recipient, to subsequently deal with the segmentation of the mailings through filters, personalization functions (fields, images and dynamic contents ) and Marketing Phone Number List Automation , able to combine relevance and timeliness of delivery. In closing, there is an appendix Phone Number List dedicated to the GDPR , to understand the impact on profiling of the new Regulation on the protection of personal data, fully operational since 25 May 2018. The company - known for offering Phone Number List Cloud tools for creating, sending, marketing automation and tracking newsletters, emails and SMS - has rethought the area dedicated to RSS feeds and related automatic emails, and has introduced an advanced level of customization. New features include the creation of multi-channel subscription pop-ups for sites and blogs 16 Apr 2018 After months of research and development, MailUp has released a new Phone Number List version of its platform enriched with functions and tools .